"If you're uneasy about dark lipstick, this classic is a perfect baby step: It's not too deep or dramatic, it works on nearly everybody, and the results are shiny and gorgeous."

Gabi Thorne

Editorial Assistant at Allure

"During the day, I apply lip balm, then layer Black Honey immediately on top, creating a natural and glossy finish — for a my-lips-but-better look. For the perfect night-out lip, I apply it on dry lips for a bolder color payoff and a satiny finish."

Shannon Stubbs

Beauty Writer at Byrdie

"There’s a reason this lipstick is a beauty hall of famer: It imbues your lips with a natural, glossy red tint that makes you look like you were feasting on a handful of cherries and the juice just so happened to dye your lips red."

Venus Wong

Senior Beauty Writer for Refinery29

"We’ve always felt baking is one of the BIGGEST game changers for anyone’s makeup routine, but so many people are scared to try, which is why we wanted to make baking foolproof!"

Huda Kattan

Founder of Huda Beauty

"I'm obsessed. I think more people are obsessed with this online than anything I've seen. "

Bella Hadid

Model

"I adore the rosy glow it adds to my cheeks, and it absorbs oil perfectly in the summer. It has a light and gentle application that never disturbs or smears my makeup, and keeps it in place all day long. Plus, the scent is lovely.[shade: Cherry Blossom]"

Lexi Herrick

Senior Director of Audience at Allure

"It's an absolute staple in my red-carpet kit. I have yet to find another foundation that delivers everything I need and yet to find a skin tone I can't match with Studio Fix. All hail this hero formula."

Carly Utting

Celebrity Makeup Artist

"It wore incredibly well, definitely a long-lasting foundation in my books... This is definitely staying in my make-up rotation."

Tori Crowther

Beauty Journalist

"This is the ideal palette for the everyday eyeshadow wearer. The muted tones offer a capsule-wardrobe style palette of complementary colours, making for a very wearable and versatile collection."

Jen Garside

Audience Growth Manager at Glamour UK

"This multipurpose spray refreshes the skin and gives makeup a pearlescent glow—not to mention it’s been a classic setting spray amongst beauty lovers since the dawn of YouTube makeup tutorials."

Kiana Murden

Senior Beauty Shopping Writer at Vogue

"The skin looks absolutely flawless. I'm really happy with the concealer. It blended out great, I'm happy with the coverage. It's definitely a go for me."

Jackie Aina

Beauty Content Creator

"I've got brown hyperpigmentation all around my eyelid and under-eye, I know a lot of other girls with the same problem. It was such a pain to cover up until I found this. Even on days when I'm not using makeup, I just put this on and it looks so natural."

Hala

Beauty Content Creator

"Like a filter for your dark circles, this magic eraser naturally colour corrects and offsets the darkness, and brightens the whole area by using reflective pigments that cleverly bounce the light out. It looks light and natural, unlike heavier cover-ups."

Sabine Wiesel

Beauty Editor

"THIS IS PERFECTION! One of my most beloved and reliable lip pencils, I have gone through many over the last decade. It STAYS ON! I use this to over line my top lip and it looks very natural—almost acting like a lip contour. She is a staple in my routine!"

Seerat Saini

Creator

"For the perfect brow, the most important step is using the Brow Freeze. I've been through containers of this stuff."

Leilani Green

Beauty Content Creator

"My brows looked the best they had in years. The whole process only takes about 30 seconds. Since first trying it, not a day has gone by where I haven’t reached for Brow Freeze, even when I’m not wearing any other makeup."

Shannon Lawler

Beauty Director at Who What Wear UK

"An OG in the world of lip plumpers, this gloss truly brings the heat with its intense tingling sensation. The plumping effect is long-lasting, so once the gloss absorbs you can layer your favorite lip liner and lipstick. Your lips will stay plump all day."

Iman Balagam

Beauty Editor

"This little stick is absolute gold for anyone with dark circles who can't be effed applying full-coverage concealer. It's fast, fool-proof and takes me from corpse to functioning human in less than 30 seconds. Not even my morning coffee can do that."

Amy Clark

Senior Beauty Editor at Adore Beauty

"Not only does it create an even base for my makeup, but it also extends the life of my makeup while I’m out and about. Even if I decide to go without makeup, it leaves me with a matte finish. I refuse to start my makeup routine with anything else."

Jailynn Taylor

Fashion & Beauty Editor & Brand Consultant

"I can not get enough of this concealer. You need this back in your life. She was that girl in 2016, and I've been using it non-stop. It's so full-coverage, it doesn't look cakey, it's not heavy. It blends out beautifully."

Arshia Moorjani

Beauty Content Creator

"My nude is not the same as your nude and I'm aware of that and sensitive to it. So we approached eye shadow with this in mind, to prove we understand it and we’re doing something about it beyond complexion."

Huda Kattan

Founder of Huda Beauty

"Warm bronze eyes are literally always in, and give us that on-vacation glow. This has six of the yummiest matte, metallic, and shimmer shades in the cutest little on-the-go palette. The powder-creamy textures are insane."

Daniel Chinchilla

Global Makeup Artist, Too Faced

"I keep a few of these in my desk drawers at the office for quick touchups throughout the day. The color to stays put, even with my watery eyes and constantly touching my face. The formula is just as creamy whether it's a shimmery finish or a matte."

Brooke Knappenberger

Associate Commerce Editor at Marie Claire

"If you've been using lip liners that skip, feather, or fade quickly, do yourself a favor and upgrade to this. Once I glide the buttery pencil across my lips, I know the color will remain for the full day and keep my lips very defined and comfortable."

Mary Honkus

Beauty Writer

"This pumpkin-spice-like tinge gives major autumn vibes. It’s an understated showstopper that looks stunning worn solo. With this kind of lip shade, you wanna keep the rest of your face neutral. [shade: Baked]"

Zipho Ntloko

Beauty Editor & Makeup Artist

"This is my dream lipstick — light-as-air formula, nondrying, totally opaque with a single coat, and the finish is the perfect, powdery matte. It even fades away gracefully, leaving a pretty stain."

Robin Black @beautyisboring

Celebrity Makeup Artist & Global Brand Consultant

"The texture is unlike any other. It’s pillowy and soft and it’s something you want to apply and keep reapplying."

Meghan Nguy

Makeup Artist & Director of Product Development

"I love the soft, smooth texture and almost blurred, blotted look of these super pigmented lipsticks. They come in 9 shades, narrowed down from 350 to find the ones which would be the most flattering on all skin tones. Big fan!"

Kathleen Hou

Beauty Director at Elle

"This mascara really is a beauty product I am proud to stand behind. It's such a good mascara, providing both length and volume, with a glossy and dramatic finish."

Rebecca Fearn

Beauty Journalist

"This is seriously stackable. I applied three coats and it gave me a false-lash effect that I can usually only dream of. Beyond the frankly jaw-dropping, lengthening and volumising results, what I really love about this mascara is how long-lasting it is."

Grace Lindsay

Junior Beauty Editor, Who What Wear

"A quick blend with a brush and voila! Tired eyes vanish, spots and pores fade into nothing and my complexion as a whole brightens. Teamed with a tinted moisturiser or BB cream is enough to face the world (or the office, at least). A keeper."

Abha Shah

Deputy Shopping Editor at Evening Standard

"The coverage, the consistency, the finish, the way it just looks after it's all set - everyone I've put onto this concealer has loved it. Hands down one of the best concealers I've ever come across, it's the one I always reach for."

Rohiimaaa

Makeup Content Creator

"My most used blush last year. It gives you a glow without showing all the texture on your face. It's such a special blush - this formula is blurring. It makes your skin look so smooth. [shade: Golden Hour]"

Alyssa Lorraine

Makeup Content Creator

"The name describes it perfectly: the bubblegum-pink powder smells like candy and its buttery formula creates a dreamy finish that looks soft and fresh the entire day. [shade: Candy Clouds]"

Talia Gutierrez

Beauty Writer & Content Creator

"If you’re already a fan of Modern Renaissance, you’re going to love this — a great way to bring back that nostalgia in a little mini palette. It's just so good. "

Allie Glines

MUA & Creator

"ABH never fails when it comes to eyeshadows."

Christie X

Beauty Content Creator

"The pointed slant shape makes it easier to achieve clean, individual strokes when filling in brows... it allows me to customize my look a bit more and hone in on the spots that need definition without it looking too dark and dramatic."

Jessie Quinn

Beauty Writer

"These are multipurpose - you can use them on your eyes, lips, and cheeks. The packaging is beautiful, the price is great. Each shade was very thought out, I feel like it would work for every skin tone. Honestly, I think I like every single shade."

Magdaline Janet

Beauty Content Creator

"It delivers everything you'd expect and more. With the Puff Pass Set & Bake Setting Powder, my makeup stays shine-free and lasts all day. The brand claims it holds up even if you cry, and I can confirm that's true!"

Alyssa Kaplan

Beauty Editor